Pensaci un Minuto is a project consisting of nine animated videos, created by Rai’s Communications Department to raise awareness of the problem of addiction. Each video features a different color palette and focuses on a substance, explaining how it originates and what its effects are. The nine animated videos range from soft drugs such as Cannabis to legal substances such as Alcohol and Tobacco. But that’s not all: Pensaci un Minuto of course also talks about the harder and more dangerous drugs such as Cocaine, Heroin, Fentanyl and MDMA, as well as Hallucinogens of all kinds and New Psychoactive Substances.
We supervised the animation and motion graphics of the nine clips of the Pensaci un Minuto project, which were broadcast on RAI channels and can be viewed by streaming on Raiplay.
